Supermodel Kate Moss has signed with Kérastase Paris to be the new muse of their Couture Styling collection.
“I have been using Kérastase products for years and was excited when this opportunity came up to collaborate with the brand. I am happy with the images — I like the way my hair is styled — all completely different styles from one another, but all representative of my unique style,” said Moss in a statement.
More details from the Kérastase Paris official press release below:
Kérastase is pleased to announce that the most prestigious universal fashion icon, KATE MOSS, will be the face of its very first Styling range.
The British Top Model, ambassador to many fashion and beauty brands, will represent for the first time the image of a luxury hair-care brand.
The alliance of Kérastase’s high expertise and Kate’s audacious glamour will change the way styling is perceived, celebrating hair moving freely and the pleasure of high tech, sensual textures.
On the advertising set and in the hands of her friend Luigi Murenu, studio hairdresser and Artistic Director of this new range, the long hair of Kate was sculpted, wavy or curly, with oversized volume or free flowing energy, over changing but always gorgeous. With Kérastase, her hair is more sublime than ever, revealing all the facets of this unique personality of the fashion world.
This K Manifeste signed by Kérastase and Kate Moss announces the creation of a new era in styling: the era of « Couture Styling ».
The advertising campaign realized by the photograph Solve Sundbo will be available as of May 2013.