Johnnie Walker House Beijing

Here’s the first look inside the Johnnie Walker House Beijing, located at Ch’ien Men 23 (No. 23, Ch’ien Men East Street, Dongcheng District, Beijing). The new Johnnie Walker House Beijing is the world’s largest embassy for luxury Scotch whisky, outside of Scotland. The building, including its walls and the floors, contain the basic elements of whisky: copper, yeast, water, barley and peat. The contemporary space presents pure, rich, and authentic Scotch whisky to premium Chinese consumers with the aim of sparking connection and conversation. Guests can also experience the House with the guidance of experts to learn about its design and unique features and to discover the rich culture of Scotch whisky.

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About Christopher Parr

Christopher Parr, Founder & Editor of Pursuitist, is an award-winning luxury marketing veteran, writer, a frequent speaker at luxury and interactive marketing conferences and a pioneer in web publishing. He launched Pursuitist as a curated list of the good things in life. As CEO of Parr Interactive, he is an award-winning digital marketer. In addition to creating blogging and buzz marketing platforms, he specializes in web design, social media marketing and digital marketing. Follow author Christopher Parr on Google +.

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