A temporary shop for the famous coffee brand Illy was recently created in Milan, Italy, by designer Caterina Tiazzoldi. The unusual shop invites customers in an unconventional white cube, having a 45x45cm-squared base, where they can enjoy coffee, as well as other products developed by the brand, “exhibited” in an unconventional manner.
Illy shop in Milan was developed using no less than 200 small reconfigurable cubes, that allowed the designer to create the perfect space for each of the brand’s products. This cubes were also the basis for building the table, desk counter, storage systems, and even the recycling bins.
The color palette is simple: the cubes are all finished in white in order to contrast and emphasize on the products displayed. The only element that breaks the pattern is a list of colorful words, painted on one of the interior walls. The overall design creates a unique space, that plays with perceptions: “The system engenders from the walls and the ceiling, creating a disoriented expansion. The differentiated space dimensions appears to become one, transforming it into a game where user’s sight shifts from an object to another discovering the inside”- explained designer Caterina Tiazzoldi.
Photography by: Luca Campigotto and Federico Rizzo