Gucci museum opens in Florence

Italian fashion label Gucci, marking its 90th anniversary, inaugurated a museum in Florence Monday, showcasing the luggage and high-end clothing that have fueled the company’s success.

The museum, which opens to the public on Wednesday, also features an exhibit showing how the Gucci logo has evolved since Guccio Gucci, a former porter at the London’s Savoy hotel, founded the company in 1921.

Ahead of the public opening, some 200 celebrities, including the Vogue magazine chief Anna Wintour and US artist Bill Viola, attended a party held in the 14th-century palace in central Florence where the exhibits are installed. Here’s the first look inside the Gucci museum:


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Christopher Parr, Founder & Editor of Pursuitist, is an award-winning luxury marketing veteran, writer, a frequent speaker at luxury and interactive marketing conferences and a pioneer in web publishing. He launched Pursuitist as a curated list of the good things in life. As CEO of Parr Interactive, he is an award-winning digital marketer. In addition to creating blogging and buzz marketing platforms, he specializes in web design, social media marketing and digital marketing. Follow author Christopher Parr on Google +.

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