To find out where 105 iconic prestige brands lie on the scale of importance and relevance to Generation Y, L2 asked the panel to name their five favorite luxury brands – unprompted, and having to also rank 105 brands out of a list representing six categories: Auto, Beauty and Skincare, Champagne and Spirits, Fashion, Watches and Jewelry and Hotels.
Top Luxury Brands Among Gen Y Female Consumers:
Chanel
Ritz-Carlton
Four Seasons
Marc Jacobs
Cartier
BMW
Mercedes-Benz
W Hotels
Prada
AudiTop Luxury Brands Among Gen Y Male Consumers:
BMW
Ferrari
Porsche
Lamborghini
Audi
Aston Martin
Four Seasons
Mercedes-Benz
Ralph Lauren
Ritz-Carlton.- from Here
Gen Y’s Top 10 Prestige Brands
