Some brands are appreciated worldwide and to thousands of people, they are “sweet as candy”. Perhaps it was today’s consumerism and the crazy run for fashionable items that inspired the conceptual photos of artist Massimo Gammacurta. “Lolli-Pop” is a series of photography that portrays art… in its modern and materialistic sense.
According to BIS Publishers,”Lolli-pop is the latest conceptual still life project by Italian born photographer Massimo Gammacurta. His lollies are edible icons. The brands are as sweet as candy for the palate and the eye. The brand association has in fact been replaced by a new meaning through the materiality and the abstract action painting dynamic gestures. When Massimo first distributed his lolli-pops on the Internet as an art experiment, interest amongst bloggers and fashionists exploded. With this book, his lolli-pops of world renowned brands are released into the world once again for consumption, but now in print…”
Apple, Mercedes and Nike are just some of the famous brands the artist used in his collection. Massimo Gammacurta currently lives in New York, which gave him the opportunity to closely work with many important companies. Perhaps this is his tribute to them. All in all, the idea is interesting, but the thought of people actually consuming lollipops shaped as famous logos (too) is a bit disturbing.