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Ear Sofa by St Ely for Lerival

Montreal-based designers St Ely have created a sofa made up of three interchangeable modules with sliced-off corners. St Ely is a collaboration between industrial designer Eugenie Manseau and architect Hubert Pelletier. The seating has been launched by Lerival, an American design house that connects furniture design with architecture.

“We think the back view is as important as the front or side view. By expressing the fold on the back side we created a formal detail that is coherent with the front view and that animates the back side,” Pelletier said.

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Christopher Parr, Founder & Editor of Pursuitist, is an award-winning luxury marketing veteran, writer, a frequent speaker at luxury and interactive marketing conferences and a pioneer in web publishing. He launched Pursuitist as a curated list of the good things in life. As CEO of Parr Interactive, he is an award-winning digital marketer. In addition to creating blogging and buzz marketing platforms, he specializes in web design, social media marketing and digital marketing. Follow author Christopher Parr on Google +.