Dom Pérignon Andy Warhol-Inspired Campaign

Dom Pérignon pays tribute to Andy Warhol with an exclusive collection of three bottles by the Design Laboratory at Central Saint Martin’s School of Art & Design.

The project was inspired by a March 8, 1981, diary entry in which Warhol wrote: “Went to the gallery where they were having a little exhibition of the glittery Shoes, and had to do interviews and pics for the German newspaper and then we had to go back to the hotel and be picked up by the ‘2,000’ people — it’s a club of twenty guys who got together and they’re going to buy 2,000 bottles of Dom Pérignon which they will put in a sealed room until the year 2,000 and then open it up and drink it and so the running joke is who will be around and who won’t.”

Dom Pérignon commissioned the Design Laboratory at Central Saint Martin’s School of Art & Design to reinterpret its timeless bottle. The result is a unique collection of three bottles, each with its distinct label in red, blue or yellow, paying homage to Warhol’s iconic color games.

The result is a stunning look with a splash of color that will grab anyone’s attention.

The Warhol-inspired bottles should be available starting October 15 across the U.S.




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About Matthew Breen

A Pursuitist contributor, Matt is blogging about travel, auto, gadgets, food and drink. Based in Colorado, Matt loves to share the latest luxury. Follow author Matt Breen on Google +.

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