Chanel’s ‘My New Friend Boy’ by Karl Lagerfeld

Chanel has released a mini silent film “My New Friend Boy” featuring Alice Dellal, promoting the new Chanel Boy handbag collection, directed by Karl Lagerfeld.

Continuing the buzz surrounding silent movie The Artist the only sound accompanying Dellal’s quest for her Boy bag is the dramatic sound of a piano.

As expected, the British model/rocker has brought her rockier edge to the campaign too, as she sports dreadlocks and her trademark ripped tights and leather.

This follows from the more traditional front women Chanel creative director Karl Lagerfeld has selected for campaigns in the past, with all-American actress Blake Lively fronting the Mademoiselle handbag campaign last year.


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Christopher Parr, Founder & Editor of Pursuitist, is an award-winning luxury marketing veteran, writer, a frequent speaker at luxury and interactive marketing conferences and a pioneer in web publishing. He launched Pursuitist as a curated list of the good things in life. As CEO of Parr Interactive, he is an award-winning digital marketer. In addition to creating blogging and buzz marketing platforms, he specializes in web design, social media marketing and digital marketing. Follow author Christopher Parr on Google +.

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