Actor Brad Pitt has become the first male face for the iconic perfume Chanel No. 5. For Joe Wright, the director of the new advertising campaign for N°5, the scent is “a phenomenon that continues to invent and reinvent itself.”
“What’s important to remember about Chanel N°5 is how revolutionary this fragrance is; when it was introduced, it broke all the rules,” Brad said. “N°5 has always been the most iconic women’s fragrance. That’s what I see being the appeal of this campaign; it goes beyond the abstract of emotion or beauty to evoke what is timeless: a woman’s spirit.”
Chanel sees the ad campaign as a new direction, saying that the perfume “has to go where we are not expected.”
Brad reportedly is being paid $7 million for his efforts in the Chanel ad.