Bon Appetit’s New ‘Bite Me’ Campaign

An advertising and promotional campaign for Bon Appétit and its Web site, bonappetit.com, is scheduled to begin next Monday. It will carry an assertive theme, “Bite me,” that may topple some chefs’ toques. The campaign, created internally at Condé Nast, has a budget estimated at $500,000 and includes print and online ads, billboards, posters and a sweepstakes. The campaign will help herald the arrival at Bon Appétit of a new editor in chief, Adam Rapoport; the first issue under his aegis is planned for May. Condé Nast also recently assigned Bon Appétit a new vice president and publisher, Pamela Drucker Mann, who is considered an up-and-coming executive at the company. – from NYTimes


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